Project: ( School assignment ) Packaging design & magazine ad using storytelling
Details: "Lisselbäcks Blåbärssoppa" – Lisselbäck's Blueberry soup (it's a Swedish thing) is an organic, all natural ingredient berry drink sold in a 500 ml Tetra Pak container designed to take up less space in the fridge and to minimize food waste. The packaging is designed with two fronts, one wide and one narrow so it can be displayed in the fridge two ways.
The decorative elements are illustrations inspired by the Swedish forrest and Dalarna, the part of Sweden in which the product is made. The cauldron connects to the story of the origin of this product.
The Magazine ad is a full page ad made in Adobe Photoshop. The packaging was photographed and retouched and placed in a forrest scene made as a collage out of many different free images. The ad was then finished up with some lighting to make the forrest look a bit more magical and brought into Adobe Indesign to ad the text.
Software used: Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Photoshop Sketch
My mood board for this project (I do not own any of the rights to these images)