Project: Designexit 2019. This project consists of two parts:
Part 1 – Poster and concept competition, my contribution, for Designexit 2019 ( Designexit = the annual design exhibition for the graduating class of the design program at Dalarna University). The goal was to represent all of the individual participants in a cohesive way and grab the attention of the public. Also, to communicate the message "we are the new designer you need" to all of the graphic design studios in the area.
Part 2 – Produce cross media marketing material for the exhibition based on the winning concept.
Details – part 1: The human eye is naturally drawn to faces and strong colors, so I combined them in my design. A punchy yellow color with a black and white dot raster face to make the poster really stand out and grab the attention of the public. My idea was to create a poster for every one of the participants (this was a small scale production so it would not be inconvenient or more expensive) so every poster you would see would not be the exact same. This would give us a chance of showing all of the participants and their personality, create recognition for those who show up to the exhibition. Putting a face on the poster would also make it feel less impersonal.
The layout includes a dot raster and a torn paper effect to connect to graphic design in a (somewhat) discrete way but giving it a strong look. I took inspiration from punk design and the cocky and confident message we were trying to communicate and then combined it with the fun photo booth portraits to show this is a fun event.
Software: Adobe Photoshop
Details – part 2: After voting, Denny Törnblad's poster design was crowned the winner. I was the runner up and since mine and his designs were very similar in terms of colors and expression we combined his poster design with my concept for the rest of the campaign per the request of the voters. As a part of the design team, I created parts of the material for the campaign such as social media posts, the effect on the portraits photographed by Lellah Thuresson, a table talker and the exhibition catalog.
Software: Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Tri-fold table talker (unfolded)
Instagram story - thanking sponsors
Instagrams story - thanking sponsor
Instagram post - thanking sponsor
